Identity, naming and publication design for QUT’s Interactive & Visual Design Graduation Show. The identity and marque intends to convey the (at times) seemingly endless process of reflection, iteration and improvement that informs the process of good design. This is the message we wanted to instill (with a bit of tongue-in-cheek) throughout all visual design elements for the 2011 show.

“The best graphic designers have this deep-seated need to make things almost perfect.” — Simon Dixon

Designed in collaboration with John Feely.
Produced in collaboration with Mitch Gee, Katy Prendergast, Jessenia Gonzalez and Molly Chan.

Typefaces
Alternate Gothic No.2
Apercu by Colophon Type Foundry

Paper
Cover: Rives (cream) by K.W.Doggett
Text: Sovereign Offset by K.W.Doggett